Privacy Policy

Last updated: 23 August 2026

This Privacy Policy describes how Tayla (“Tayla”, “we”, “us”, or “our”), operated by Tayla, collects, uses, stores, and shares your personal information when you use the Tayla mobile application and related services (the “Services”).

Tayla is a virtual try-on app: you upload a photo of your body once, then add a clothing item (by pasting a product link or uploading a photo), and Tayla uses AI to generate an image of you wearing that item and to recommend the size most likely to fit you.

Because Tayla’s core feature is processing photos of your body, we want to be unusually clear about what happens to them. If you do not agree with this policy, please do not use the Services.

Summary of key points

• What we collect: your account details, body photos, body measurements (entered by you or estimated by AI from your photo), clothing images or product links you submit, and the try-on images we generate for you.
• Why: to generate your virtual try-ons, recommend sizes, run your account, and process purchases. Nothing else.
• AI processing: your photos are sent to two AI providers — Fashn AI (generates the try-on image) and Anthropic (estimates measurements and checks photo suitability) — solely to provide the service to you. We ask for your explicit consent before processing your photos.
• No ads, no data sales, no trackers: we do not sell or share your personal information for advertising, and the app contains no third-party advertising or analytics trackers.
• Deletion: you can delete your account (and all photos, generated images, and profile data) at any time from inside the app, in Account → Delete account.
• Contact: hello@tayla.app.

1. What information do we collect?

In short: the information you give us to run your account and generate try-ons — including photos of your body and your measurements — plus the images our AI generates for you.

Information you provide to us

• Account information. Your email address and password if you sign up with email, or your name and email as shared by Apple or Google if you use Sign in with Apple or Google Sign-In. You can also use Tayla as a guest without providing any of these (see section 6).
• Body photos. Full-body (or waist-up / waist-down) photos you upload so we can generate try-ons. These are stored privately in your account and are visible only to you unless you explicitly share a result.
• Body measurements and profile details. Your height, weight, and optionally chest, waist, and hip measurements; your gender (used to select appropriate sizing charts); and, optionally, “reference fit” details — brands, sizes, and how they fit you — that you add to improve size recommendations.
• Clothing items. Product URLs you paste and clothing photos you upload for try-on.
• Payment information. Purchases and subscriptions are processed by Apple through the App Store and managed by our billing provider RevenueCat. We never see or store your card details. We receive your purchase and subscription status (which products you bought and whether your subscription is active). See RevenueCat’s privacy policy.

Information we generate about you

• Try-on images. The AI-generated images of you wearing the clothing you selected. These are stored in your private wardrobe.
• Estimated measurements. If you don’t enter your chest, waist, or hip measurements, we may estimate them from your body photo using AI (see section 5) to power size recommendations. You can replace them with real measurements at any time in your profile.
• Size recommendations. Our sizing engine combines your measurements with the brand’s size chart to store a per-item size recommendation with each try-on.
• Push notification token. If you enable notifications, we store a device push token so we can tell you when a try-on is ready. This is optional — you can decline or disable notifications in iOS Settings at any time.

Sensitive information

Photos of your body, and the body-shape information derived from them, may be considered sensitive or biometric-adjacent information in some jurisdictions. We only process this information with your explicit consent, which we ask for in the app before processing your photos, and only for the purposes described in this policy. We do not use your photos to identify you, and we do not use facial-recognition technology to identify people.

What we do not collect

• We do not collect your precise location.
• We do not collect your contacts, browsing history, or data from other apps.
• We do not use third-party advertising or analytics SDKs, and we do not collect information about you from third parties or data brokers.

Product pages you paste are fetched to extract garment images and size charts; this cached product data (brand, size chart, product image) is not linked to you personally.

All personal information that you provide to us must be true, complete, and accurate, and you should notify us of any changes to it.

2. How do we process your information?

In short: to generate your try-ons and size recommendations, run your account, process purchases, and keep the service secure.

We process your personal information to:

• Generate virtual try-ons — combining your body photo with the clothing item you selected to produce the try-on image (see section 5 for exactly how).
• Recommend sizes — comparing your measurements (entered or estimated) against the brand’s size chart.
• Create and manage your account — authentication, keeping your profile, wardrobe, and preferences in working order.
• Process purchases and entitlements — checking your subscription or try-on pack balance when you request a generation.
• Notify you — sending an optional push notification when your try-on is ready.
• Enable sharing you initiate — if you choose to share a try-on result, we create a share link (see section 4).
• Provide support and administer the Services — responding to your inquiries, debugging failures, preventing fraud and abuse, and complying with law.

We do not use your information for third-party advertising, and we do not sell it.

3. What legal bases do we rely on to process your information?

In short: consent for your photos and body data; performance of a contract for running the service; legitimate interests for security; legal obligations where required.

If you are located in the EU, UK, or a jurisdiction with similar requirements, we rely on the following legal bases under the GDPR / UK GDPR:

• Consent. We process your body photos and derived body-shape data only with your explicit consent, which you can withdraw at any time by deleting your photos or your account in the app, or by contacting us.
• Performance of a contract. Account management, purchase processing, and generating the try-ons and recommendations you request.
• Legitimate interests. Securing the Services, preventing fraud and abuse, and fixing failures — where these interests are not overridden by your rights.
• Legal obligations. Where processing is necessary to comply with law, respond to lawful requests, or defend our legal rights.

If you are located in Canada, we process your information with your express or implied consent as permitted by law, and you may withdraw consent at any time.

4. When and with whom do we share your personal information?

In short: only with the service providers needed to run Tayla, when you choose to share a result, or in a business transfer or legal process. Never for advertising, never sold.

We share personal information with the following service providers (“processors”), each only to perform services for us:

We may also disclose information:

• When you share a result. If you create a share link for a try-on, that specific result image becomes viewable by anyone who has the link. Links use long unguessable tokens and share only that result — never your original body photo or profile. Deleting your account removes the underlying result.
• Business transfers. In connection with a merger, sale of assets, financing, or acquisition of all or part of our business, in which case this policy continues to apply to your information.
• Legal requirements. Where required to comply with law, enforceable governmental requests, or to protect the rights, safety, and security of Tayla, our users, or the public.

We have never sold or shared personal information for advertising purposes, and we will not do so.

5. How do our AI features use your data?

In short: AI is how Tayla works — your photos are sent to Fashn AI and Anthropic solely to generate your try-on, and we ask for your consent first.

Tayla’s core features are powered by artificial intelligence provided through third-party AI service providers. Here is exactly what happens:

• When you upload a body photo, it may be sent to Anthropic’s Claude model to check it’s suitable for try-on (e.g. a clear, full-body photo), and to Fashn AI to remove the background and enhance it. If you haven’t entered body measurements, the photo may also be analysed by Claude to estimate your approximate chest, waist, and hip measurements for sizing.
• When you request a try-on, your prepared body photo and the garment image are sent to Fashn AI, which generates the image of you wearing the item. Your face in the result is restored from your original photo by our own software on our servers — no third party is involved in that step.
• When you paste a product link, the page content (not your personal data) is processed by Claude to extract the brand’s size chart and product details.

Consent. We ask for your explicit consent in the app before processing your photos with these AI features.

Training. We do not use your photos or data to train AI models. Anthropic states that data submitted through its commercial API is not used to train its models by default. Fashn AI processes images to provide the generation service; see Fashn AI’s privacy policy for their data handling and retention practices.

Opting out. Because AI processing is the product, there is no way to use Tayla’s try-on features without it. You can stop all AI processing of your data at any time by deleting your photos or your account in the app.

Automated decision-making. Tayla’s AI outputs (try-on images and size suggestions) are recommendations only — they produce no legal or similarly significant effects about you. Size recommendations are estimates and may be imperfect; always check the retailer’s own guidance before purchasing.

6. How do we handle sign-in options and guest accounts?

In short: you can sign in with email, Apple, or Google — or use Tayla as a guest. Sign-in providers share only basic profile details with us.

If you register using Sign in with Apple or Google Sign-In, we receive basic profile information from that provider — typically your name and email address (Apple lets you hide your real email). We use it only to create and secure your account. We do not receive your contacts, friends list, or other social data. Your use of Apple’s or Google’s services is governed by their own privacy policies.

Guest accounts. You can use Tayla without registering. A guest session is an anonymous account identified only by a random ID — no name or email. Your photos, try-ons, and purchases attach to that anonymous account. If you later create a full account, your guest data and purchases are linked to it (so they survive reinstalls). Guest data is otherwise subject to this policy exactly like registered-account data, including in-app deletion.

7. How long do we keep your information?

In short: for as long as you have an account. Delete your account and it’s gone.

We keep your personal information only for as long as you maintain an account with us. When you delete your account in the app (Account → Delete account), we permanently delete your profile, measurements, body photos, uploaded clothing images, generated try-on images, try-on history, and your login itself from our systems. Anything you had shared via a share link stops being available because the underlying result is deleted.

Purchase records held by Apple and RevenueCat are retained per their own policies (we cannot delete Apple’s transaction records). Cached product data (brand size charts, product images) contains no personal information and is retained to serve other users faster.

If deletion from backup archives is not immediately possible, we securely isolate your information from further processing until deletion occurs.

8. What are your privacy rights?

In short: depending on where you live, you can access, correct, delete, or export your information, withdraw consent, and complain to a regulator. Most of this you can do directly in the app.

Depending on your location (including the EEA, UK, Switzerland, Canada, Australia, and many US states), you may have the right to:

• request access to and a copy of your personal information;
• request correction or deletion;
• restrict or object to our processing;
• data portability;
• withdraw consent at any time (without affecting prior lawful processing);
• not be subject to solely automated decisions producing legal or similarly significant effects (Tayla makes none — see section 5).

The fastest way to exercise these rights is in the app: your measurements and photos are editable in Profile, and Account → Delete account permanently removes everything. For anything else, email us at hello@tayla.app — we will respond in accordance with applicable data protection laws.

If you are in the EEA or UK and believe we are unlawfully processing your personal information, you may complain to your Member State data protection authority or the UK ICO. In Switzerland, contact the FDPIC.

9. Controls for Do-Not-Track features

Most browsers and some mobile operating systems include a Do-Not-Track (“DNT”) setting. No uniform standard for honouring DNT signals has been finalised, and we do not currently respond to them. Since Tayla contains no cross-site tracking in the first place, this has no practical effect on you. If a standard we must follow is adopted, we will update this policy. California law requires us to disclose how we respond to DNT signals; because no standard exists, we do not respond to them at this time.

10. Do United States residents have specific privacy rights?

In short: yes — residents of California and many other states have rights to access, correct, delete, and port their data. We do not sell or share personal information for advertising.

If you are a resident of California, Colorado, Connecticut, Delaware, Florida, Indiana, Iowa, Kentucky, Maryland, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Rhode Island, Tennessee, Texas, Utah, or Virginia, you may have the rights listed in section 8, subject to the limits of your state’s law.

Categories of personal information we collect

The table below maps what we actually collect (described in section 1) to the categories defined by the California Consumer Privacy Act; we have collected these in the preceding twelve months:

We retain categories E, H, K, and L for as long as you keep an account (see section 7). We collect sensitive personal information only with your consent, use it only to provide the try-on and sizing features you request, and do not use it to infer characteristics about you beyond the sizing measurements described above. We do not collect personal information through voice or facial-recognition features used to identify people.

Sale, sharing, and targeted advertising

We have not sold or shared any personal information to third parties for a business or commercial purpose in the preceding twelve months, we do not “share” personal information for cross-context behavioural advertising as defined under California law, and we will not do so. We disclose personal information only to the service providers listed in section 4 under written contracts.

Exercising your rights and appeals

Exercise any right in the app (see section 8) or by emailing hello@tayla.app. We will verify your identity against the information in our system before acting; an authorised agent must provide signed proof of authorisation. If we decline a request, you may appeal by replying to our decision at the same email address; if your appeal is denied, you may contact your state attorney general.

11. Do other regions have specific privacy rights?

Australia and New Zealand

We collect and process your personal information in accordance with Australia’s Privacy Act 1988 and New Zealand’s Privacy Act 2020. This policy provides the notice required by both Acts: what we collect (section 1), from where (directly from you), why (section 2), and to whom it is disclosed (section 4). If you choose not to provide the information needed for a feature — for example, a body photo — we cannot provide that feature.

You may request access to or correction of your personal information at any time (section 8). If you believe we have breached the Australian Privacy Principles, you may complain to the Office of the Australian Information Commissioner; for New Zealand’s Privacy Principles, the Office of the New Zealand Privacy Commissioner.

12. Do we make updates to this policy?

Yes — we will update this policy as needed to stay accurate and compliant. The “Last updated” date at the top reflects the current version. If we make material changes — especially to how photos are processed — we will notify you prominently in the app or directly.

13. How can you contact us about this policy?

Email us at hello@tayla.app with any questions, comments, or requests about this policy or your personal information.

14. How can you review, update, or delete your data?

• Review or update: your measurements, gender, reference fits, and photos are editable in the app under Profile.
• Delete everything: Account → Delete account permanently deletes your photos, generated images, try-on history, profile, and login (see section 7).
• Anything else — access requests, corrections, portability, or questions: email hello@tayla.app.

Tayla — Privacy Policy · Last updated 23 August 2026 · hello@tayla.app

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